The Social Flooring Index

Monitoring the Social State of the Flooring Industry

Friday, November 20, 2009

Social Flooring Facebook Index - Nov 2009 Update

Social Flooring Index, the latest in social media marketing in flooring

And, now, the updated Social Flooring Facebook Index for November 2009...


[The first version is available via this link to the Social Flooring Index: Facebook - Beta.]

As with last week's Social Flooring Twitter Index update, I have added two columns to help qualify the one measure I include: the number of friends/fans/members. Because that measure doesn't tell the whole story as it relates to social media. Engagement is what matters.

The columns I've added capture when the last update took place and whether conversation is taking place. What I am looking for is whether the Facebook page/group owner interacts with any of the visitors who leave comments, whether s/he takes an interactive and personal approach or more of a broadcast approach.

My assumption is that the more conversation and frequent interaction, the more likely the fan/friend/member base will grow.

A few observations about the Social Flooring Facebook Index:


+ I'm surprised at the number of business Facebook friend pages. For those of you with a large business friends, I'd love to hear why you've opted for a friend page rather than a fan page. Especially since a Facebook Fan page is searchable via search engine.

+ I'm surprised at the Facebook group pages that are more like corporate pages than true group discussion sites. From what I see visiting these various groups, the more business-like and controlled the interaction on a group site, the less engagement I observe. I'd love to hear about your successes.

+ I'm impressed with the growth in fans/friends/members that some organizations have seen since July. I'd love to hear more about those success stories.

Please go visit these businesses. Many of them are doing really fascinating things with Facebook - showcasing photos of their stores and employees, detailing information about what they do in the community, and trying to take the conversation beyond a hard sell pitch. Observe what the ones who have gathered large numbers of fans/friends/members have done - what they discuss, the tone of the conversations, how they interact.

And, then, please let me know how you might apply your observations to your own business!

As usual, if I've missed someone, please let me know.


 As of 11/18/09



Name # of
Fans, etc.
Convo
Last Upd.
Lowe's Home Improvement 80,119
fans
Yes
11/18/2009
The Home Depot 14,451
fans
Yes
11/19/2009
Lowe's Creative Ideas 14,180
fans
Yes
11/19/2009
Mohawk 2,573
fans
Yes
10/1/2009
Lowes 2,273
fans
Yes
11/18/2009
Palmetto Floors 430
fans
Yes
11/18/2009
RugBuddy under Area Rug Heater 394
fans
Yes
11/19/2009
Carpet Network 362
fans
Yes
11/4/2009
Oscars CarpetOne, NJ 328
fans
Yes
10/30/2009
Tile Magazine 321
fans
Yes
11/18/2009
Shaw Industries 290
fans
No
2/2/2009
Oscars Carpet One Floor and Home [old?] 265
fans
No
3/28/2009
Floor Covering Weekly 259
fans
No
11/19/2009
Carpet One Floor & Home 251
fans
Yes
10/14/2009
Holloway Carpet One Floor & Home 245
fans
No
5/21/2009
Carpet One Floor & Home, Panama City FL 237
fans
Yes
11/18/2009
Karastan 224
fans
Yes
10/29/2009
BuildDirect 214
fans
Yes
11/19/2009
CarpetsPlus ColorTile 189
fans
No
11/17/2009
CarpetMate Under Carpet Heaters 186
fans
Yes
11/11/2009
TileWarm Tile Floor Heaters 186
fans
No
11/9/2009
Mannington Floors 178
fans
Yes
11/10/2009
Mannington Commercial 142
fans
Yes
11/16/2009
Coyle Carpet One Floor & Home 133
fans
No
11/3/2009
Gold Star Carpet One Floor & Home 132
fans
Yes
11/6/2009
Independent Carpet One Floor & Home 122
fans
No
11/7/2009
J&J/Invision 118
fans
Yes
11/18/2009
Flooring America 116
fans
No
8/10/2009
Cramers Carpet One Floor & Home 114
fans
No
11/13/2009
Pierce Flooring and Design, Montana 109
fans
No
11/9/2009
National Floor Trends 106
fans
Yes
10/30/2009
Bentley Prince Street 103
fans
No
11/18/2009
The Floor Trader - Jacksonville 101
fans
No
7/18/2009
Relax it's Lees 101
fans
No
9/4/2009
Johnson Carpet One Floor & Home 100
fans
Yes
11/10/2009
Ramey Carpet One Floor & Home 92
fans
No
6/9/2009
The Floor Trader Orange Park 89
fans
No
6/27/2009
Carpet One Floor & Home National Green Select Day 83
fans
No
8/11/2009
Carpets By Otto 79
fans
Yes
11/17/2009
Aggieland Carpet One Floor & Home 69
fans
No
11/11/2009
Columbia Flooring 69
fans
No
11/18/2009
Mercer Carpet One, Maryland 69
fans
Yes
11/2/2009
Pucci Carpet One Floor & Home 69
fans
Yes
4/14/2009
Florcraft Carpet One Floor & Home 68
fans
Yes
11/19/2009
DalTile 67
fans
No
10/14/2009
ProSource Wholesale Floorcovering 65
fans
No
11/18/2009
Big Bob's Flooring Outlet - Flooring-Furniture-Mattresses 58
fans
Yes
11/11/2009
Century Carpet One Floor & Home 55
fans
No
11/18/2009
Bradford Carpet One Floor & Home 53
fans
No
10/10/2009
Duralum Carpets, Inc. 51
fans
Yes
11/18/2009
Floors To Your Home 50
fans
Yes
10/9/2009
Jabro Carpet One Floor & Home 48
fans
Yes
11/9/2009
BPS Rugs.com 47
fans
No
11/10/2009
Carpet One Floor & Home - Carroll 47
fans
No
10/12/2009
Flooring America by CarpetSmart 45
fans
No
2/10/2009
Kensington Carpet One Floor & Home 45
fans
No
11/6/2009
Big Bob's Flooring Outlet Yuma AZ 41
fans
No
11/9/2009
Carpet One Floor & Home Welcomes Yr Support 41
fans
No
9/24/2009
Flooring America of Rapid City, SD 36
fans
No
11/6/2009
Flooring America Supercenter 36
fans
No
6/11/2009
Interiors by Carpet One Floor & Home 35
fans
No
11/14/2009
CT Floor Covering Association 33
fans
No
11/18/2009
Ultron Carpet Fiber 32
fans
No
10/29/2009
Carpet One Floor and Home Design Center 28
fans
No
6/28/2009
Carpet One Floor & Home - Ames 28
fans
No
10/12/2009
FLOORING BY COGDILL 27
fans
No
na
ProSource Wholesale Floorcoverings 27
fans
No
11/18/2009
L&M Carpet One Floor & Home 26
fans
No
9/18/2009
Carpet One Floor & Home, Loves Park 25
fans
Yes
6/16/2009
Carpet One Floor & Home - Spirit Lake 22
fans
No
10/12/2009
Colonial Floor Covering Carpet One 21
fans
No
10/15/2009
Glines Carpet One Floor & Home 21
fans
No
2/10/2009
George's Carpet One Floor & Home 20
fans
No
11/10/2009
Walkers Carpet One Floor and Home 20
fans
No
7/8/2009
SCS Carpet One Floor & Home 18
fans
No
2/14/2009
Majestic Abbey Carpet & Floor 17
fans
No
7/14/2009
Modern Carpet One Floor & Home 17
fans
No
4/7/2009
Baileys Carpet One Floor & Home 16
fans
No
5/13/2009
Anderson Hardwood Floors 14
fans
No
2/10/2009
Foremost Interiors 10
fans
No
11/11/2009
Great S.E. Flooring America 10
fans
No
na
Olson Carpet One Floor & Home 9
fans
No
na
Cannon Carpet One Floor & Home 8
fans
No
na
Carpet One Floor & Home - Dallas/Ft. Worth 7
fans
No
6/17/2009
ProSource of Denver 7
fans
No
5/11/2009
ProSource of Phoenix 7
fans
No
10/23/2009
Inside Design Carpet One Floor & Home 6
fans
No
9/15/2009
Carpet Corner is… Flooring America of Bradenton 4
fans
No
8/25/2009








Floor Leaders, Ft. Lauderdale 1,177
friends
No
11/12/2009
Speedheat Floor-Heating 764
friends
Yes
11/18/2009
McKay Flooring Glasgow 737
friends
Yes
11/17/2009
Wd Flooring 516
friends
No
11/19/2009
Kennys Carpet, Poughkeepsie NY 257
friends
No
10/16/2009
Acadian Flooring America 229
friends
?
?
Rhodes FA, Gulfport/Biloxi MS 227
friends
No
11/18/2009
Abbey Carpet, Philadelphia PA 165
friends
Yes
11/11/2009
Bentley Prince Street 163
friends
Yes
11/17/2009
Kerns Carpets 140
friends
No
10/27/2009
Flooring America Supercenter, Grand Rapids MI 115
friends
no
10/21/2009
Premiere Flooring America 93
friends
No
11/18/2009
Mohawk Flooring 85
friends
No
11/10/2009
Alexandria CarpetOne, Washington DC 79
friends
No
11/19/2009
Broadway Carpet NYC 79
friends
No
8/17/2009
Emerson Carpet One 69
friends
No
11/15/2009
Ramey Carpet One 41
friends
Yes
8/31/2009
Berks Carpetone 37
friends
No
9/9/2009
Floor Trader Indy 24
friends
?
?
Floor Trader Richmond 23
friends
No
10/14/2009
Jim Boyd's Flooring America 17
friends
No
11/9/2009
My Flooring America 1
friends
?
?








Home Depot - Business #7134 1,840
members
Yes
11/19/2009
Lowe's - Public Relations 494
members
Yes
11/19/2009
Flooring By Cogdill, Columbia SC 471
members
No
11/10/2009
Home Depot 369
members
Yes
11/18/2009
The Mohawk Group 257
members
No
9/28/2009
Martin's Flooring Inc. 235
members
No
7/17/2009
Fans of Oscars Carpet One Floor & Home 233
members
No
3/16/2009
Keep Carpeting out of our Landfills 208
members
Yes
11/18/2009
Big Bog's Flooring DFW - lkng for gd people 196
members
Yes
11/19/2009
Palmetto Carpet Company 154
members
No
7/27/2009
Fans of Floor Décor Carpet One 128
members
Yes
8/26/2009
Carpet One Floor & Home 79
members
Yes
11/6/2009
Bradford Carpet One Floor & Home 72
members
No
6/11/2009
Hatloes Carpet One Floor & Home 64
members
No
10/12/2009
RD Weis Companies Facebook Group 64
members
No
11/11/2009
Kerns Carpet One, Milwaukee WI 55
members
?
?
Maritime Carpet One Floor & Home 54
members
?
?
Carpet America Recovery Effort 42
members
No
11/18/2009
Glines Carpet One Floor & Home 36
members
No
4/25/2009
Karastan Contract 18
members
No
9/23/2009
Big Bob's Flooring Outlet Hayes, VA 15
members
No
6/9/2009
Classic Interiors Inc., Stainmaster FC, Idaho Falls, ID 8
members
No
1/12/2009
Mazzulo & Sons Carpet One Floor & Home 7
members
No
9/23/2009


Thank you to those who helped me fill gaps in this Social Flooring Facebook Index listing.

And, perhaps you would consider becoming Facebook fans of Simple Marketing Now... I would appreciate it!

Best,
C.B. Whittemore

Note: Graphic above is Social Flooring Index Wordle from Flooring The Consumer



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Posted by C. B. Whittemore at 9:48 AM
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2 comments:

  1. PALMETTO FLOORS SHOULD BE NUMBER ONE. THEY ARE IN MY BOOK! IT IS THE BEST POLISH AND floor CLEANER OUT THERE, IN MY OPINION. MY HUSBAND AND I WOULD NOT USE ANYTHING ELSE ON OUR FLOORS!!! IT IS A FABULOUS PRODUCT. MY FLOORS HAVE NEVER LOOKED sO FANTASTIC! I GET COMPLIMENTS ON THEM ALL THE TIME! THANK YOU, PALMETTO FLOORS FOR MAKING MY HOME SO BEAUTIFUL.
    ReplyDelete
  2. Anonymous, thank you for sharing your passion for such a wonderful resource! I have let Palmetto Floors know. Thanks for visiting and commenting.
    ReplyDelete

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