Social Flooring Twitter Index - Nov 2009 Update

In this post, I share with you the updated Twitter portion of the Social Flooring Index, with a few added details.

As with the first version of the Social Flooring Index - Beta Version: Twitter, I relied on HubSpot's Twitter Grader.

What I discovered, though, is that the HubSpot Twitter Grader does a poor job differentiating between active and inactive accounts, and between what I consider broadcast Twitter accounts and interactive [i.e., social] ones.

Consequently, I have added two columns:

+ Last Tweet [date] indicating when the last Twitter update took place
+ Convo? [yes/no] indicating whether interaction [aka conversation] was taking place between Twitterer and follower.

I then decided to separately rank the Yes/Convo? from the No/Convo? which gives a feel for how critical a communication channel Twitter is to these flooring accounts.

In my mind, a truly social approach to Twitter includes:
+ offering valuable content
+ interacting with followers
+ showing up regularly
+ being human
+ not constantly 'shouting' [i.e., always promoting & selling]
+ if in a customer service mode, being sincere

The story that this Social Flooring Twitter Index tells about flooring is becoming more interesting. I notice the big getting bigger. Several who are experimenting are becoming more comfortable. Some accounts have deliberately created separate Twitter accounts for broadcasting messages and for interaction. A few accounts have been shut down, too.

What are your reactions? And what other parameters would you include?

						as 11/11/09
							Twitter
Last Tweet		Convo?	Name	Twitter @	Followers	Updates	Grade
11/12/2009		Yes	Home Depot	HomeDepot	14,914	2,788	99.96
11/12/2009		Yes	Find Any Floor	WebBizCEO	12,590	875	99.6
11/12/2009		Yes	McKay Flooring	holeinhiseye	27,979	5,707	99.6
11/10/2009		Yes	Lowe's	Lowes	3,836	198	99.6
11/12/2009		Yes	BuildDirect	robertbanks	3,426	516	99.1
11/12/2009		Yes	iFloor Team	iFloor	2,325	1,592	99.1
10/19/2009		Yes	FloorsFlorida	floorsflorida	1,442	1,865	98.7
10/15/2009		Yes	Find Any Floor	FlooringSEOGuru	3,615	292	98.7
11/12/2009		Yes	BuildDirect	BuildDirect	1,937	1,107	98.7
10/16/2009		Yes	Find Any Floor	FlooringInfoGAL	2,529	253	98.7
11/12/2009		Yes	UK Flooring	ukflooring	1,346	617	97.7
11/12/2009		Yes	Home Depot	HomeDepotDeals	1,341	105	97.7
11/12/2009		Yes	McKay Wood Flooring, UK	Mckayflooring	1,526	296	97.7
11/12/2009		Yes	Hardwood Flooring Oracle	flooracle	822	1,054	97.3
11/12/2009		Yes	Lumber Liquidators	hardwoodforless	687	839	96.9
11/11/2009		Yes	BuildDirect Products	BD_products	697	197	95.9
11/12/2009		Yes	Bentley Prince Street	bpscarpet	468	755	95
11/12/2009		Yes	Tile Magazine	TileMagazine	346	201	95
11/12/2009		Yes	BuildDirect	WoodFloors	299	70	93
1/7/2009		Yes	Shaw	ShawFloors	277	28	93
11/12/2009		Yes	Wilsonart	Wilsonart	270	196	92
10/12/2009		Yes	Mohawk's Ricko The Rhino	RickotheRhino	283	244	92
10/27/2009		Yes	T and G Hardwood Floor Specialists	DenverFloorGuy	216	129	91
8/5/2009		Yes	Sara Neely, Alton IL	DirectFloors	138	398	89
11/10/2009		Yes	Floors&ShadesDIRECT, So Jersey	FloorsandShades	100	130	84
9/20/2009		Yes	Fun Floor	MrFunFloor	122	29	84
11/12/2009		Yes	Floor A 2 Z	floora2z	79	611	83
11/12/2009		Yes	Oak For You, Fort Payne AL	oak4you	46	399	79
11/12/2009		Yes	Palmetto Floors, SC	PalmettoFloors	50	61	73
xxxxxxxx		xxxx	xxxxxxxxxxxxxxxxx	xxxxxxxxxxxx	xxxxxx	xxxxxxxx	xxxxxxx
11/8/2009		No	Floormall	Floormall	33,870	529	99.6
11/12/2009		No	Bridge of Allen, OK	BridgeOfAllen	15,474	1,141	99.4
11/11/2009		No	Find Any Floor	FindAnyFloor	6,179	752	99.1
11/8/2009		No	Lowe's	LowesPromos	1,285	66	98.4
10/26/2009		No	Flooring Supplies, Norfolk UK	FlooringAdvice	1,825	37	97.7
11/12/2009		No	Contract Magazine	contractmag	527	193	96.6
11/2/2009		No	Carpet One Boise	CarpetOneBoise	678	51	96.2
11/10/2009		No	The Mohawk Group	TheMohawkGroup	585	95	95.9
11/12/2009		No	Plaza Rugs, St. Louis, MO	Plazarugs	579	373	95.9
11/12/2009		No	Hemphill Rugs Carpet	RugsCarpets	511	479	95.2
10/1/2009		No	Mohawk Flooring	MohawkFlooring	522	80	95
11/12/2009		No	Interface Latin America	Interfaceflorla	448	68	94
11/12/2009		No	Southwestern Floors, Tempe AZ	SWNFloors	259	941	93
10/30/2009		No	Shaw	ShawTalent	342	36	92
9/3/2009		No	The Building Experts, OH	Buildingexperts	252	85	92
10/22/2009		No	Colorado Reclamation Systems	crsrecycles	291	164	92
11/12/2009		No	Carpet One Floor & Home	CarpetOneFH	214	118	91
11/5/2009		No	Hardwood Maniac, Santa Cruz	hardwoodmaniac	255	41	91
11/10/2009		No	ProSource Flooring FL	ProsourceFloors	166	36	90
9/10/2009		No	Century Carpet	CenturyCarpetNJ	169	23	89
11/10/2009		No	Johnson Carpet Grand Rapids MI	JohnsonCarpet	186	36	89
8/26/2009		No	Ramey Carpet One	ramey_carpetone	109	18	87
10/8/2009		No	Carpet One Lacey WA	CarpetOneLacey	106	6	86
11/9/2009		No	Big Bob's Flooring Yuma AZ	MyBigBobs	127	77	86
10/27/2009		No	Shaw	floorfashiongrl	76	62	84
11/12/2009		No	TS Carpet & Design	tscarpet	83	86	84
7/1/2009		No	Shaw - Lauren Howard	ShawRecruiting	61	17	80
11/11/2009		No	Craigs Carpet	CraigsCarpet	53	66	75
10/2/2009		No	Design West	designwest	46	20	74
9/1/2009		No	B&D Carpet Cleaners	bdcarpetcleaner	41	5	74
11/12/2009		No	America's Floor Source IN, OH	AmFloorSource	47	59	74
11/6/2009		No	Area Rugs Online	AreaRugsOnline	31	163	69
11/11/2009		No	Randall Weis Companies	RDWeiscompanies	32	62	68
11/12/2009		No	Wood You Like, UK	woodyoulike	17	75	58
10/31/2009		No	Bell's Carpets & Floors, NC	bellscarpets	17	13	56
1/20/2009		No	Europa Carpet One Flagstaff AZ	CarpetoneFlag	13	2	52
11/10/2009		No	Royal Blue Services	rbcleaning	17	27	50
7/9/2009		No	CarpetsPlus ColorTile, Alvin TX	CarpetsPlus	14	5	50

To visit any of these accounts yourself, simply go to http://twitter.com/ and add the Twitter handle [e.g., the names in the Twitter @ column].

For those of you on Twitter, I've also created a Twitter list called Home-Interior-Related so you can follow those listed here.

Thank you to those of you who contributed names to this Social Flooring Twitter Index listing. If you know of others I have missed, please do let me know.

I welcome your feedback.

Best,
C.B. Whittemore

Note: Graphic above is Social Flooring Index Wordle from Flooring The Consumer


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