Monitoring the Social State of the Flooring Industry

Friday, November 13, 2009

Social Flooring Twitter Index - Nov 2009 Update

Social Flooring Index Wordle from Flooring The ConsumerIn this post, I share with you the updated Twitter portion of the Social Flooring Index, with a few added details.

As with the first version of the Social Flooring Index - Beta Version: Twitter, I relied on HubSpot's Twitter Grader.

What I discovered, though, is that the HubSpot Twitter Grader does a poor job differentiating between active and inactive accounts, and between what I consider broadcast Twitter accounts and interactive [i.e., social] ones.

Consequently, I have added two columns:

+ Last Tweet [date] indicating when the last Twitter update took place
+ Convo? [yes/no] indicating whether interaction [aka conversation] was taking place between Twitterer and follower.

I then decided to separately rank the Yes/Convo? from the No/Convo? which gives a feel for how critical a communication channel Twitter is to these flooring accounts.

In my mind, a truly social approach to Twitter includes:
+ offering valuable content
+ interacting with followers
+ showing up regularly
+ being human
+ not constantly 'shouting' [i.e., always promoting & selling]
+ if in a customer service mode, being sincere

The story that this Social Flooring Twitter Index tells about flooring is becoming more interesting. I notice the big getting bigger. Several who are experimenting are becoming more comfortable. Some accounts have deliberately created separate Twitter accounts for broadcasting messages and for interaction. A few accounts have been shut down, too.

What are your reactions? And what other parameters would you include?






as 11/11/09







Twitter
Last Tweet
Convo? Name Twitter @ Followers Updates Grade
11/12/2009
Yes Home Depot HomeDepot 14,914 2,788 99.96
11/12/2009
Yes Find Any Floor WebBizCEO 12,590 875 99.6
11/12/2009
Yes McKay Flooring holeinhiseye 27,979 5,707 99.6
11/10/2009
Yes Lowe's Lowes 3,836 198 99.6
11/12/2009
Yes BuildDirect robertbanks 3,426 516 99.1
11/12/2009
Yes iFloor Team iFloor 2,325 1,592 99.1
10/19/2009
Yes FloorsFlorida floorsflorida 1,442 1,865 98.7
10/15/2009
Yes Find Any Floor FlooringSEOGuru 3,615 292 98.7
11/12/2009
Yes BuildDirect BuildDirect 1,937 1,107 98.7
10/16/2009
Yes Find Any Floor FlooringInfoGAL 2,529 253 98.7
11/12/2009
Yes UK Flooring ukflooring 1,346 617 97.7
11/12/2009
Yes Home Depot HomeDepotDeals 1,341 105 97.7
11/12/2009
Yes McKay Wood Flooring, UK Mckayflooring 1,526 296 97.7
11/12/2009
Yes Hardwood Flooring Oracle flooracle 822 1,054 97.3
11/12/2009
Yes Lumber Liquidators hardwoodforless 687 839 96.9
11/11/2009
Yes BuildDirect Products BD_products 697 197 95.9
11/12/2009
Yes Bentley Prince Street bpscarpet 468 755 95
11/12/2009
Yes Tile Magazine TileMagazine 346 201 95
11/12/2009
Yes BuildDirect WoodFloors 299 70 93
1/7/2009
Yes Shaw ShawFloors 277 28 93
11/12/2009
Yes Wilsonart Wilsonart 270 196 92
10/12/2009
Yes Mohawk's Ricko The Rhino RickotheRhino 283 244 92
10/27/2009
Yes T and G Hardwood Floor Specialists DenverFloorGuy 216 129 91
8/5/2009
Yes Sara Neely, Alton IL DirectFloors 138 398 89
11/10/2009
Yes Floors&ShadesDIRECT, So Jersey FloorsandShades 100 130 84
9/20/2009
Yes Fun Floor MrFunFloor 122 29 84
11/12/2009
Yes Floor A 2 Z floora2z 79 611 83
11/12/2009
Yes Oak For You, Fort Payne AL oak4you 46 399 79
11/12/2009
Yes Palmetto Floors, SC PalmettoFloors 50 61 73
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11/8/2009
No Floormall Floormall 33,870 529 99.6
11/12/2009
No Bridge of Allen, OK BridgeOfAllen 15,474 1,141 99.4
11/11/2009
No Find Any Floor FindAnyFloor 6,179 752 99.1
11/8/2009
No Lowe's LowesPromos 1,285 66 98.4
10/26/2009
No Flooring Supplies, Norfolk UK FlooringAdvice 1,825 37 97.7
11/12/2009
No Contract Magazine contractmag 527 193 96.6
11/2/2009
No Carpet One Boise CarpetOneBoise 678 51 96.2
11/10/2009
No The Mohawk Group TheMohawkGroup 585 95 95.9
11/12/2009
No Plaza Rugs, St. Louis, MO Plazarugs 579 373 95.9
11/12/2009
No Hemphill Rugs Carpet RugsCarpets 511 479 95.2
10/1/2009
No Mohawk Flooring MohawkFlooring 522 80 95
11/12/2009
No Interface Latin America Interfaceflorla 448 68 94
11/12/2009
No Southwestern Floors, Tempe AZ SWNFloors 259 941 93
10/30/2009
No Shaw ShawTalent 342 36 92
9/3/2009
No The Building Experts, OH Buildingexperts 252 85 92
10/22/2009
No Colorado Reclamation Systems crsrecycles 291 164 92
11/12/2009
No Carpet One Floor & Home CarpetOneFH 214 118 91
11/5/2009
No Hardwood Maniac, Santa Cruz hardwoodmaniac 255 41 91
11/10/2009
No ProSource Flooring FL ProsourceFloors 166 36 90
9/10/2009
No Century Carpet CenturyCarpetNJ 169 23 89
11/10/2009
No Johnson Carpet Grand Rapids MI JohnsonCarpet 186 36 89
8/26/2009
No Ramey Carpet One ramey_carpetone 109 18 87
10/8/2009
No Carpet One Lacey WA CarpetOneLacey 106 6 86
11/9/2009
No Big Bob's Flooring Yuma AZ MyBigBobs 127 77 86
10/27/2009
No Shaw floorfashiongrl 76 62 84
11/12/2009
No TS Carpet & Design tscarpet 83 86 84
7/1/2009
No Shaw - Lauren Howard ShawRecruiting 61 17 80
11/11/2009
No Craigs Carpet CraigsCarpet 53 66 75
10/2/2009
No Design West designwest 46 20 74
9/1/2009
No B&D Carpet Cleaners bdcarpetcleaner 41 5 74
11/12/2009
No America's Floor Source IN, OH AmFloorSource 47 59 74
11/6/2009
No Area Rugs Online AreaRugsOnline 31 163 69
11/11/2009
No Randall Weis Companies RDWeiscompanies 32 62 68
11/12/2009
No Wood You Like, UK woodyoulike 17 75 58
10/31/2009
No Bell's Carpets & Floors, NC bellscarpets 17 13 56
1/20/2009
No Europa Carpet One Flagstaff AZ CarpetoneFlag 13 2 52
11/10/2009
No Royal Blue Services rbcleaning 17 27 50
7/9/2009
No CarpetsPlus ColorTile, Alvin TX CarpetsPlus 14 5 50

To visit any of these accounts yourself, simply go to http://twitter.com/ and add the Twitter handle [e.g., the names in the Twitter @ column].

For those of you on Twitter, I've also created a Twitter list called Home-Interior-Related so you can follow those listed here.

Thank you to those of you who contributed names to this Social Flooring Twitter Index listing. If you know of others I have missed, please do let me know.

I welcome your feedback.

Best,
C.B. Whittemore

Note: Graphic above is Social Flooring Index Wordle from Flooring The Consumer


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