Monitoring the Social State of the Flooring Industry

Tuesday, December 22, 2009

BuildDirect: Details & Social Media Marketing Insights

BuildDirect

Social Media Marketing & Flooring


Insights from BuildDirect


I share with you here details relating to BuildDirect, a company listed in the Social Flooring Index with active participation in Blogs, Twitter and Facebook.

BuildDirect was launched in 1999. From the beginning, it embodied a different flooring business model that valued customer service - combined with integrity, authenticity and transparency - highly. A potent combination that tends to align itself naturally with what the tools of social media marketing enable. BuildDirect has experience using social media and integrating it into their overall business.

BuildDirect also shares insights from this experience.

Jeff Booth, BuildDirect President & CEO, participated in a blog interview where I ask questions about BuildDirect's use of social media marketing. The full interview appears on Flooring The Consumer in BuildDirect President & CEO, Jeff Booth.

BuildDirect Links

Website: BuildDirect

Twitter:

BuildDirect Facebook Fan Page

Blogs:
BuildDirect on YouTube

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