Social Media & CTEF

A News Brief from the 2/25/2010 issue of Floor Covering Weekly caught my attention. It was titled "Social media to benefit CTEF".

Here is the text:

"From March 2-5, Metro Carpets will be hosting the Ceramic Tile Education Foundation's [CTEF] Certified Tile Installer [CTI] program and will be opening the session to other professionals through the use of social media sites like Facebook, YouTube and Posterous [blogging].


"We have decided to open this experience tot he flooring industry through the use of social media sites in order to show how social media can be an effective tool for reaching the end consumer. We plan to blog the event with interviews in blog and video formats as well as have discussions forums so people can ask questions along the way," said Mike James, general manager of Metro Carpets."

I visited the Metro Carpets website and found a link to the CTEF Facebook Fan Page. There, you find links to the Metro Carpets YouTube Channel documenting the CTI program.

Personally, I love the immediacy of the videos.

I hope you will check these resources out. Then, will you let me know what you think?