Duralum Carpets Inc.:Details & Social Media Insights

I recently interviewed Troy Aeby, president of Duralum Carpets Inc., a third generation floor covering retail business in Wisconsin on Flooring The Consumer.

The interview is titled Meet Troy Aeby, Duralum Carpets Inc. and explores the company's involvement in social media marketing. I particularly enjoyed Troy's suggestions for improving the retail experience.

Do read it and let me know what you think!

Duralum Carpets Inc. Links

Website: Duralum Carpets Inc.

Twitter: @troyab

Facebook: Duralum Carpets Facebook Fan Page

Blog: Duralum Carpets Blog

Are you a flooring company successfully implementing social media into your overall marketing strategy? Let me know.

Social Media & CTEF

A News Brief from the 2/25/2010 issue of Floor Covering Weekly caught my attention. It was titled "Social media to benefit CTEF".

Here is the text:

"From March 2-5, Metro Carpets will be hosting the Ceramic Tile Education Foundation's [CTEF] Certified Tile Installer [CTI] program and will be opening the session to other professionals through the use of social media sites like Facebook, YouTube and Posterous [blogging].


"We have decided to open this experience tot he flooring industry through the use of social media sites in order to show how social media can be an effective tool for reaching the end consumer. We plan to blog the event with interviews in blog and video formats as well as have discussions forums so people can ask questions along the way," said Mike James, general manager of Metro Carpets."

I visited the Metro Carpets website and found a link to the CTEF Facebook Fan Page. There, you find links to the Metro Carpets YouTube Channel documenting the CTI program.

Personally, I love the immediacy of the videos.

I hope you will check these resources out. Then, will you let me know what you think?

Social Media and the Flooring Industry: An Interview

If you haven't already, consider reading about social media and the flooring industry in the inaugural February 2010 issue of E-Floors.

In addition to an interview with Richard McKay of McKay Flooring, the publication includes an interview with me discussing the very subject of flooring and social media. Fancy that!

My article specifically mentions the following flooring examples:

• Carpets By Otto
• Jim Gould from The Floor Covering Institute
• The DOMOTEX Blog
• Carpet One Floor & Home in Panama City
• Palmetto Floors
• McKay Flooring
• Phil Pond from Scarlet Opus

I describe the interview itself in more detail in Whittemore On Social Media & Flooring.

What do you think about social media and the flooring industry?