Monitoring the Social State of the Flooring Industry

Wednesday, April 20, 2011

Geo-Location & Social Flooring Blog Index - April 2011

Geo-Location & Social Flooring Blog Index - April 2011

Continuing on with my analysis of the April 2011 Social Flooring Blog Index, I was interested in exploring geography and city/state location of the blogs included in the Social Flooring Index using eCairn. This geo-location feature is one that eCairn introduced to eCairn Conversation in January 2011, based on the location  information that bloggers [particularly serious ones] include as part of their social profiles.

Of the 168 blogs included in the April 2011 Social Flooring Index update, 39% include geo-location information.

As you can see from the map above, a majority [85%] of the Social Flooring Index Blogs with geo-location information are North America based.

And the Canadian flooring blogs are all located in Vancouver! There must be something in the British Columbia air...

Here are a few more stats about the Social Flooring Blog Index's participation in social networks:
  • 46% make no reference to any social networks
  • 45% include reference to Twitter 
  • 32% include reference to Facebook Fan Pages
  • 5% refer to a Facebook personal profile
  • 4% include a LinkedIn reference
Back to geo-location.

I've also included below a closeup map of North America. Even though ~60% of Social Flooring Index blogs aren't captured on this map, even if they were don't you think there's still plenty of room for more flooring blogs?

Geo-Location & Social Flooring Blog Index - April 2011, North America

What are your reactions to this information?

Next: I'll analyze the conversations taking place.

Previous posts in this series include:
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Thanks,

C.B.

2 comments:

  1. Wow. This is some interesting research on this. I thought the location was more like 20-25%. Didn't know it was 39%. Local search is on the rise

    ReplyDelete
  2. harrisburg floor,

    Local search is on the rise. However, this data has more to do with how those who are blogging are actually embracing the various social tools to promote themselves. In this case, there's lots of room to be more visible geographically with these blogs.

    I hope that helps.

    Thanks for your comment.

    Best,
    CB

    ReplyDelete